"Hey honey, fancy going to the drive-in?"

SIDO - Live! At Drive-In Cinema During The Coronavirus Crisis : News Photo
Above is Sido, a German rapper who performed at the end of April in Dusseldorf to hundreds of people. Catch? They were all in cars and sensibly spaced out. The drive-in - a largely American cultural phenomenon from the Fifties - is back but this time it's not just films involved, it's also being used in the Music industry. Ever since downloading and then streaming put a death knell in the profits of artists, live music has been where the money is but sadly the pandemic has stopped all live events in the Arts. However like any good business, the music industry has come up with new ideas or, in the case of this, innovative new takes on old ideas once consigned to the bin.
Now in UK a tour has been planned for dozens of artists to do just this: perform to you whilst you sit in your car. The artists including The Streets, Kaiser Chiefs and Dizzee Rascal will perform at 12 venues across the country including in London, Birmingham and Liverpool as part of a series called Utilita Live from the Drive-in. See below for what it might look like:

It might seem surreal and...lacking? But I think we need to get used to this new approach as part of 'the new normal' as we adjust back to how we used to live but in the new post-covid world. Hopefully a gig review or two will follow if this gets off the ground!

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